So when I was on Ashleys site, I was actually looking for this event so I could give her some marketing advice. And do you know what else was the problem? I couldn’t find what I was looking for it. So if I’m looking for this event and I can’t find it, that means it’s going to be pretty difficult for you to fill it up. What I did find though is this link on this site a was kind of a janky looking link. I clicked around and it took me to a bunch of different places off your site. Bad, you need people to remain on your site and have a good user experience.
Here’s what to do. If you want to fill any event, you have to feature it on your site. Stop hiding the goods. While there are hundreds of qualified web designers out there, your need a strategist who can help you identify your USP (unique selling point) and determine your strict “Call to Actions”. You need someone who understand “Marketing” as well as web design layout and functionality .
Ashley took onboard my suggestion and added a clear “Call to Action” opt-in button with all the correct wordsmith tricks and a swift Facebook marketing strategy.
Ashley filled her event
Ashley is now getting more enquiry calls every day for her business
People can now find a way to make contact with her
Ashley’s website has improved structure, better navigation and a clear “Call to Action” feature.
Would you like to know more about what the recommended changes were
Feel free to touch base with me here and request a Digtial Marketing Strategy Session.